Eterna

Swiss luxury watch brand Eterna has a small legion of milestones under its belt. Some (but not all) of Eterna Watches achievements include: the first watch to be built entirely in-house in 1870, the patent for the first wrist alarm clock in 1908, and the creation of the friction-reducing ball-bearing mounted rotor system in 1948 still commonly used to this day. And that’s just the tip of the iceberg. Check out the unique Eterna Matic range and the Soleure Moonphase Chronograph for next-level functionality at a completely reasonable price. Eterna produce some of the best mid-range watches in the world.